Hero Motorcycle: Riding the Road to Success
In the world of two-wheeled transportation, one name stands out as an epitome of innovation, resilience, and excellence – Hero MotoCorp. Founded in 1984, Hero MotoCorp has not only revolutionized the Indian two-wheeler industry but has also made significant strides in the global market. With a rich history and a commitment to excellence, Hero MotoCorp continues to be a trailblazer in the world of motorcycles and scooters.
The Journey Begins
Hero MotoCorp’s journey began as Hero Honda, a joint venture between the Hero Group of India and Honda Motor Company of Japan. This partnership brought cutting-edge technology and engineering expertise to the Indian market, resulting in a range of high-quality motorcycles that quickly gained popularity. The iconic Hero Honda CD100, launched in 1985, became a symbol of reliability and affordability, making it a household name across the country.
WORLD-CLASS R&D AND MANUFACTURING
The world-class Center of Innovation and Technology (CIT) at Jaipur, in the northern Indian state of Rajasthan, is the global hub of Hero MotoCorp’s Research and Development. Established in 2016, the CIT works in close coordination with the Hero Tech Center, Germany (TCG), near Munich, which is the company’s first Technology Center in Europe.
The CIT and TCG have technology experts from across the world who are engaged in developing a new range of mobility solutions for customers across the globe. The CIT is a sprawling, one-of-its-kind, R&D Center that houses the best global facilities for product design & development, testing, and validation under one roof. The TCG, established in 2020, focuses on the development of new vehicle concepts and future technologies.
HERO MOTO CORP: EXPANDING HORIZONS. SHAPING TOMORROW
With the immense credibility of a global brand and the trust of more than 110 million customers, Hero MotoCorp is riding into the future to address the personal mobility needs – traditional and electric – of a bold new world.
The company is constantly expanding its horizons and strengthening its capabilities.
Riding on product innovation and its ever-expanding ecosystem, Hero MotoCorp is determined to stay at the forefront of the transformational shift in the personal mobility space.
RIDING INTO A BETTER TOMORROW
The New Delhi, (India)-headquartered Hero MotoCorp has been the world’s largest manufacturer of motorcycles and scooters in terms of unit volume sales in a calendar year as a single company since 2001.
Over the past 10 years, the company has rapidly expanded its capacity, geographic footprint, customer touch points, and R&D capabilities to emerging as a truly global brand.
It also entered into synergistic partnerships to strengthen the ecosystem and further fortify the future.
Guided by its values – PASSION INTEGRITY RESPECT COURAGE RESPONSIBLE – Hero MotoCorp has a cumulative sales to date of over 110 Million motorcycles and scooters.
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The Pinnacle of Success
For nearly three decades, Hero Honda ruled the Indian motorcycle market, delivering bikes that were not only fuel-efficient but also durable. Their commitment to customer satisfaction and continuous innovation earned them a massive customer base. The Hero Honda Splendor, launched in 1994, became the world’s largest-selling motorcycle, a testament to their dominance.
However, in 2010, the Hero Group and Honda parted ways amicably, leading to the birth of Hero MotoCorp. The separation marked a new era for the company, as it embarked on a journey to rebrand itself while retaining its core values of trust, quality, and innovation. The Hero branding soon became synonymous with aspirational and technologically advanced two-wheelers.
Global Expansion and Innovation
Hero MotoCorp didn’t limit its ambitions to the Indian subcontinent. The company ventured into international markets, rapidly expanding its footprint across Asia, Africa, and Latin America. The acquisition of Erik Buell Racing in the United States in 2013 marked a significant step towards global recognition. Hero’s commitment to environmental sustainability is reflected in its range of electric and hybrid scooters, paving the way for a greener future in mobility.
A Commitment to Quality
Quality has always been at the heart of Hero MotoCorp’s success. The company’s state-of-the-art manufacturing facilities employ the latest technology and adhere to stringent quality control standards. This unwavering commitment to quality has been recognized with numerous awards and accolades, including the prestigious Deming Prize for excellence in total quality management.
Community Engagement and Social Responsibility
Hero MotoCorp understands its role as a corporate citizen and takes its social responsibility seriously. Through the Hero MotoCorp Foundation, the company has initiated various programs in education, healthcare, and skill development, positively impacting the lives of millions. These efforts have not only improved the communities where Hero operates but have also strengthened the company’s bond with its customers.
The Road Ahead
As the world embraces electric mobility and sustainable transportation, Hero MotoCorp remains at the forefront of innovation. The company’s commitment to developing electric and hybrid vehicles, coupled with its extensive network and brand recognition, positions it well for the future.
In conclusion, Hero MotoCorp’s journey from Hero Honda to its current global stature is a testament to its unwavering commitment to quality, innovation, and customer satisfaction. As it continues to ride the road to success, Hero MotoCorp remains an iconic brand in the world of two-wheelers, a true hero of the modern era.
Hero MotoCorp had a diverse lineup of motorcycles, catering to various segments of the market. Here are some of the top Hero motorcycles that were popular at that time:
1. Hero Splendor:
2. Hero Passion:
The Hero Passion is another commuter-friendly bike known for its comfortable riding experience and good fuel economy. Variants like the Passion Pro offer style and features.
3. Hero Xtreme: Hero’s Xtreme series includes bikes like the Xtreme 160R, which cater to the sportier segment. These bikes offer a combination of style and performance suitable for city commuting.
4. Hero Glamour: The Hero Glamour is a popular 125cc commuter motorcycle known for its refined engine, comfortable ergonomics, and stylish design.
5. Hero HF Deluxe:
The HF Deluxe is a budget-friendly and reliable motorcycle that caters to the entry-level commuter segment. It’s known for its affordability and low maintenance costs.
6. Hero Xpulse: For adventure and off-road enthusiasts, Hero offers the Xpulse 200 and Xpulse 200T. These bikes are designed to handle rough terrain and offer a versatile riding experience.
7. Hero Karizma: While the Karizma ZMR has been discontinued, it was once known for its sporty design and features, making it a favorite among performance-oriented riders.
