Top 10 Mobile Brands in India 2023
Introduction:
In the rapidly evolving world of smartphones, the Indian market witnessed a significant transformation during the first half of 2023. With new product launches and evolving marketing strategies, smartphone brands aimed to secure their positions in an intensely competitive landscape. Let’s delve into the top smartphone brands that made waves during this period.
Realme – 17.2 percent:
Despite recent challenges and a temporary dip in rankings, Realme staged a remarkable resurgence to claim the top spot as the most popular phone brand in the first half of 2023. Market share reports had previously placed Realme behind competitors like Samsung, Vivo, and Xiaomi, leading the company to strategically reassess its approach. Realme refocused its efforts on the under Rs 30,000 segment and introduced smartphones such as the Realme 10 Pro+ and Realme 11 Pro. These devices featured curved displays and cutting-edge camera technology, setting a new standard in the under Rs 30,000 category. Additionally, Realme aggressively targeted the under Rs 20,000 market with its C series and Narzo series products.
Popular Realme smartphones launched recently:
- Realme 10 Pro+
- Realme Narzo 30
- Realme 11 Pro / 11 Pro+
- Realme C33
Samsung – 15.4 percent:
Samsung secured the second position with a substantial 15.4% share of the smartphone market. In the first half of 2023, Samsung adopted an aggressive approach, unveiling a wide range of devices across its Galaxy F, M, A, and S series. Notable releases included the Galaxy F14, M54, A34, M34, A54, and the flagship Galaxy S23 series.
Popular Samsung smartphones launched recently:
- Samsung Galaxy S23 series
- Samsung Galaxy A14
- Samsung Galaxy M34
- Samsung Galaxy F54
OnePlus – 13.5 percent:
OnePlus rightfully earned its place among the top three brands in 2023, staging a comeback after facing challenges and criticism from customers in the previous year. OnePlus introduced five new models in the first half of the year, with the OnePlus 11 5G, OnePlus 11R, OnePlus Nord 3, and OnePlus Nord CE 3 Lite receiving critical acclaim.
Popular OnePlus smartphones launched recently:
- OnePlus 11
- OnePlus Nord 3
- OnePlus CE 3 Lite
- OnePlus 11R
Xiaomi – 11.4 percent:
Xiaomi secured the fourth spot, holding an 11.4 percent share of the market. While it once dominated the Indian smartphone market, Xiaomi faced a decline in market share due to excessive new launches in 2022. In 2023, Xiaomi took a more measured approach, focusing primarily on its Redmi Note series devices and introducing the flagship Xiaomi 13 Pro handset.
Popular Xiaomi smartphones launched recently:
- Redmi Note 12 series
- Redmi K50i
- Redmi A2+
- Xiaomi 13 Pro
Vivo – 10.8 percent:
Vivo secured the fifth position among the top smartphone brands in India during H1 2023, attracting a diverse customer base with offerings spread across the V27 series, X90 series, and foldable phones. The V27 series, introduced in Q1, emerged as a well-equipped mid-premium range smartphone lineup, while the Vivo X90 flagship series emphasized advanced photography capabilities.
Popular Vivo smartphones launched recently:
- Vivo V27 series
- Vivo X90 series
- Vivo Y02
- Vivo T2 5G
iQOO – 5.7 percent:
iQOO, Vivo’s sub-brand, took the sixth position with a 5.7 percent share, focusing on catering to the gaming community in India. However, the brand also ventured into other market segments, introducing devices like the iQOO 11 5G and iQOO Neo 7 Pro, suitable for various user needs. iQOO also entered the under Rs 20,000 market with its Z series devices.
Popular iQOO smartphones launched recently:
- iQOO 11
- iQOO Neo 7 Pro
- iQOO Z7
OPPO – 5.1 percent:
OPPO maintained a dominant position in the offline smartphone market, relying on an extensive product lineup to cater to diverse consumer needs. The Reno series, a mass-market product, stood out, and OPPO ventured into the foldable phone market with the OPPO Find N2 Flip.
Popular OPPO smartphones launched recently:
- OPPO Find X6
- OPPO Reno 10 Pro / Reno 10 Pro+
- OPPO Find N2 Flip
- OPPO Reno 8T
POCO – 5.0 percent:
The Xiaomi subsidiary, POCO, successfully established itself with impressive launches in H1 2023, including the POCO F5, POCO X5 Pro, and POCO C55. POCO’s efforts were further strengthened by its association with Indian cricket team player, Hardik Pandya, who served as a brand ambassador.
Popular POCO smartphones launched recently:
- POCO X5 Pro
- POCO F5
- POCO M5
- POCO C51
Motorola – 3.4 percent:
Motorola is gradually regaining its appeal in the Indian market, focusing on delivering compelling mid-range devices like the Motorola Edge 40. Additionally, Motorola ventured into the foldable phone market with the Moto Razr 40 and Razr 40 Ultra.
Popular Motorola smartphones launched recently:
- Moto G62
- Motorola Razr 40 Ultra
- Motorola Edge 40
- Moto G32
Infinix – 2.6 percent:
Infinix experienced significant progress in H1 2023 with the introduction of new laptops alongside smartphone releases. Notable smartphones included the Infinix Note 12i, Zero 5G, and Smart 7. In the laptop segment, the ZeroBook Ultra and InBook Y1 Plus were introduced, solidifying Infinix’s position in the computing space.
Popular Infinix smartphones launched recently:
- Infinix Zero 5G
- Infinix Note 12 Pro
- Infinix Hot 30i
- Infinix Zero Ultra
Conclusion:
The first half of 2023 witnessed dynamic shifts in the Indian smartphone market, with brands strategically targeting various price segments and diversifying their product portfolios. Despite challenges and competition, these brands continued to innovate, offering consumers a wide array of choices in the ever-evolving world of smartphones.